Tiffany’s Engagement Rings - What’s In That Little Blue Box?
Tiffany’s Engagement Rings - What’s In That Little Blue Box?
When it comes to jewelry stores, no store comes close to the brand name reputation and brand image that Tiffany’s Co. has built. The company has made girls across the globe swoon over their Tiffany Bracelets, tiffany rings, Tiffany Pendants, Tiffany Earrings, and Tiffany Necklaces and dream of receiving the little blue box that it comes in.
China tour has benefited from Tiffany Rings and is able to charge astronomical markups because of it. Many people walk into Tiffany’s China wholesale because they figure they are the best. Why settle for anything else, right?
I can’t argue that Tiffany’s has built a fantastic business. Looking at it strictly as a businessman I love what they have done.
But from a customer’s viewpoint I cringe at the thought of buying from them. When you shop at Tiffany’s, you are buying a name.
The diamonds that Tiffany’s Check valve carries can be found elsewhere for a fraction of the price. I’m talking 40% off…..even as high as 60-70% less if you know what to look for. It’s insane how much money these guys ask for their jewelry.
And to make things worse, Tiffany’s now grades all their diamonds in-house. When you buy a Tiffany’s engagement ring, the grading report for the fake Rolex diamond is issued by Tiffany’s themselves - not an independent lab or appraiser. This makes me very uncomfortable! Tiffany’s claims they are as strict as AGS or GIA(the two grading labs with the strongest reputations), however Jordan shoes this has been reported to not be the case when diamonds from Tiffany’s have been sent to GIA or AGS for examination. Obviously, they know that the higher grades the diamond receives - the more they can charge.
The jewelry at Tiffany’s is beautiful. I rarely see a Tiffany’s engagement ring that I don’t think is stunning. However, what is wedding dress even more stunning is that they get away with charging the prices they do.
There is a ton of money in the diamond industry and Tiffany’s is certainly making the most of it. If you are shopping for an wedding dress engagement ring, or any diamond for that matter, make sure you take the time to do a little research.
Tiffany’s isn’t going anywhere. People will continue to pay inflated prices for their tiffany jewelry and to be truthful, many will be happy with their purchase because they don’t know any better. However, I suggest you don’t fall into this category! You can find far better jewelry at a fraction of the price.
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